Postgraduate Programs 2023/24
Master of Science Program in Marketing
GENERAL INFORMATION
Award Title

Master of Science in Marketing

Program Short Name

MSc(MARK)

Mode Of Study

Full-time

Normative Program Duration

1 year

Program Fee

HK$320,000

Offering Unit

Department of Marketing

Program Advisors

Academic Director:
Prof. Kristiaan HELSEN, Associate Professor of Marketing

Website

mscmark.hkust.edu.hk

Enquiry

mscmark@ust.hk

INTRODUCTION

The Master of Science (MSc) program in Marketing enables students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI).


Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options.


Students will derive cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges. The program provides students access to become leading and responsible marketing professionals, particularly by joining multinationals, small or medium-sized companies, non-profit organizations, or as entrepreneurs in charge of their own.


Across the year, the program provides various outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how.

LEARNING OUTCOMES

On successful completion of the program, graduates will be able to:

  1. Gain consumer insights by conducting marketing intelligence/research and applying marketing tools and methodologies to solve marketing-related problems;
  2. Assess the marketing environment (opportunities, challenges), develop marketing plans and strategies and bring these to life in the real world;
  3. Develop skills to build brands that will prosper and thrive in the global marketplace;
  4. Develop and implement marketing strategies in the digital marketplace; and
  5. Create sustainable marketing strategies and develop a sense of social responsibility as a future marketing leader.
CURRICULUM

  1. Minimum Credit Requirement

30 Credits

 

  1. Credit transfer

    Subject to the approval of the Academic Director and the University regulations governing credit transfer, a maximum of 4 credits can be transferred to the program.

 

  1. Core Courses

    14 Credits

 

MARK 5120
MARK 5290
MARK 5310
MARK 5330
MARK 5390
MARK 5400
MARK 5430

 

  1. Elective Courses

    16 credits
     

    A list of electives offered in a particular year will be announced at the beginning of each intake. Most courses will be offered by the Department of Marketing. Electives from other units within the School of Business and Management will also be offered.
     

     


Last update: 18 Aug 2022

ADMISSION REQUIREMENTS

To qualify for admission, applicants must meet all of the following requirements. Admission is selective and meeting these minimum requirements does not guarantee admission.
 

1. General Admission Requirements of the University

  • Applicants seeking admission to a master's degree program should have obtained a bachelor’s degree from a recognized institution, or an approved equivalent qualification.

2. English Language Admission Requirements

Applicants have to fulfill English Language requirements with one of the following proficiency attainments:

  • TOEFL-iBT: 80*

  • TOEFL-pBT: 550

  • TOEFL-Revised paper-delivered test: 60 (total scores for Reading, Listening and Writing sections)

  • IELTS (Academic Module): Overall score: 6.5 and All sub-score: 5.5

* refers to the total score in one single attempt


Applicants are not required to present TOEFL or IELTS score if

  • their first language is English, or

  • they obtained the bachelor's degree (or equivalent) from an institution where the medium of instruction was English.

3. Additional Information
  • GMAT score will also be considered if it is available.
  • No minimum work experience will be necessary.
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