Postgraduate Courses

On successful completion of the course, students will be able to:

• 1.
  Craft a strategic plan.
• 2.
  Analyze the current situation with different management tools and frameworks.
• 3.
  Foresee the future in multiple perspectives.
• 4.
  Create innovative strategies by different growth avenues.
• 5.
  Identify winning moves by considering the size-of-the-prize and competitive position.
• 6.
  Articulate new strategy for communication to align and create an action plan for implementation.

On successful completion of the course, students will be able to:

• 1.
  Construct and interpret both a balance sheet and an income statement.
• 2.
  Construct and interpret a statement of cash flows.
• 3.
  Define the process of accounting and the links among the three primary financial statements.
• 4.
  Use standard financial statement analysis tools and interpret the outputs from those analysis tools.
• 5.
  Apply the financial accounting rules that exist in the following areas: Revenue recognition, Inventory, Long-term assets, Leases, Investment securities, and Fair value accounting.
• 6.
  Discuss accounting issues and solve accounting problems in a time-constrained group setting.
• 7.
  Intelligently discuss the ethical dimensions of a variety of accounting-related business problems.
• 8.
  Discuss the ongoing internationalization of financial accounting.

On successful completion of the course, students will be able to:

• 1.
  Perform supply-demand analysis and apply the analysis to predict market price trends and related dynamics in competitive markets.
• 2.
  Develop profit-enhancing pricing strategies by utilizing knowledge of the tradeoff between margin and volume of sales methods of relaxing the tradeoff.
• 3.
  Predict competitors' actions and reactions in strategic environments using basic game theoretic methods, and in the context of oligopoly market, analyze competitors' response to a company's initiatives such as changes in pricing and production capacity, and predict the strategic effect arising from competitors' response.
• 4.
  Identify misalignments of interests in the supply chain which destroy value, examine how mergers and strategic alliances may create value by aligning interests, and predict impacts of the mergers or strategic alliances on companies directly involved in the mergers or strategic alliances and companies not directly involved.
• 5.
  Choose incentive tools for employees which go hand in hand with the firm's organizational structure and business strategy.
• 6.
  Recommend methods to gain consumers' trust.

On successful completion of the course, students will be able to:

• 1.
  Define marketing orientation, and identify and manage obstacles to a company's adopting marketing orientation and marketing innovation.
• 2.
  Analyze markets by identifying and classifying market segments, and create markets by inventing new segments.
• 3.
  Examine distribution channels, diagnose bottlenecks in distribution and select among alternative distribution alternatives based on market situation and stage of development.
• 4.
  List alternative ways to improve sales performance and propose sales improvement programs for a company.
• 5.
  Calculate marketing ROI and calculate the sales revenue increase that will justify increases in marketing spending.
• 6.
  Calculate the profit impact of price changes and calculate the sales revenue changes necessary or acceptable subsequent to price decrease or increase.
• 7.
  List, select and propose for a company a variety of non-mathematical pricing techniques.
• 8.
  Diagnose brand strengths and weaknesses and plan branding change programs.
• 9.
  Describe the key force/laws underlying the digital revolution driving change for companies, industries and economies.
• 10.
  Distinguish between timeless principles and those that are subject to constant change.

On successful completion of the course, students will be able to:

• 1.
  Interpret and explain cost concepts and related terms.
• 2.
  Interpret cost-volume-profit analysis.
• 3.
  Figure a product's cost and price it.
• 4.
  Apply core managerial accounting information to strategic decision making.
• 5.
  Identify the internal budgeting process.
• 6.
  Construct cost management tools such as Activity-Based Costing.
• 7.
  Organize managerial accounting information to conduct performance evaluations.
• 8.
  Identify managerial accounting information as a competitive tool.

On successful completion of the course, students will be able to:

• 1.
  Identify key issues and problems in the management of financial resources of a profit oriented firm.
• 2.
  Make use of financial tools, concepts and techniques to propose solutions/recommendations to problems identified.
• 3.
  Assess the impact of the various managerial decisions on corporate financial performance.
• 4.
  Relate financial decisions with a company's business policy and strategies.

On successful completion of the course, students will be able to:

• 1.
  Critique the strengths and weaknesses of different management models in the development of thinking about management and leadership.
• 2.
  Evaluate the relevance of those models to modern thinking about management, leadership and organization.
• 3.
  Think flexibly in action in different business situations.
• 4.
  Apply the most appropriate model in the development of management and leadership.

On successful completion of the course, students will be able to:

• 1.
  Simplify a complex business situation in order to analyze it better and to recognize what are the most important variables and uncertainties affecting the situation.
• 2.
  Identify the most important techniques to analyze and make decisions.
• 3.
  Handle risk and uncertainty when making business decisions.
• 4.
  Recognize the most common flaws and biases in decision making (what is currently called "Behavioral Decision Making").
• 5.
  Describe the most common methodologies to make forecasts in a company.

On successful completion of the course, students will be able to:

• 1.
  Make operations and supply chain decisions that support and execute firm strategy.
• 2.
  Analyze and innovate to improve current firm operations and supply chain while respecting employees and environment.
• 3.
  Design and operate efficient and responsible global supply chains.
• 4.
  Optimize the firm's portfolio of products and services for maximum profitability.
• 5.
  Partner with customers and suppliers for improved supply chain performance.

On successful completion of the course, students will be able to:

• 1.
  Compare and contrast organizational and management characteristics leading to successes and failures of IT deployments.
• 2.
  Explain the characteristics of general purpose technology (GPT) and summarize how we should manage IT as a GPT.
• 3.
  Compare and contrast different types of IT and their associated management focuses.
• 4.
  Explain common information security threats and formulate proper management plans and strategies to minimize their potential impacts.
• 5.
  Identify the key characteristics of IoT, cloud computing, and general online payment solutions and appraise their costs and benefits.
• 6.
  Sketch the key components of a business intelligence system and explain their functions.
• 7.
  Compare and contrast the different purposes of data inference and prediction.
• 8.
  Develop business insights based on predictive analytics using hands-on tools such as Excel Pivot Table and logistic regressions.

On successful completion of the course, students will be able to:

• 1.
  Evaluate and integrate the management knowledge learnt in the program in strategic planning and execution skills within a rapidly changing environment.
• 2.
  Recognize the linkages between decisions and financial performance.
• 3.
  Make full use of market data and competitive signals to adjust the strategic plan and more tightly focus business tactics.
• 4.
  Develop the leadership skills and teamwork capabilities, including communication, conflict management, team decision making, influence and working with people from different culture, background and characteristics.

On successful completion of the course, students will be able to:

• 1.
  Value acquisition targets.
• 2.
  Estimate the value created in acquisitions.
• 3.
  Analyze the motives for M&A transactions.
• 4.
  Determine the sources of value in M&A transactions.
• 5.
  Assess what goes wrong in M&A transactions and avoid merger failures.
• 6.
  Analyze private equity transactions and estimate value created in such transactions.
• 7.
  Evaluate the method of payment.

On successful completion of the course, students will be able to:

• 1.
  Identify the relevance of consumer psychology to the entire marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
• 2.
  Demonstrate capability to explain the impact of consumer psychology on the development of marketing strategies including marketing communication, segmentation and target marketing.
• 3.
  Apply the concepts and theories covered in the course to devise effective solutions in enhancing business performance in the context of consumer psychology.
• 4.
  Apply advertising, psychology, and branding theories into practice through effectively creating brands and communicating persuasive messages.
• 5.
  Apply an integrated marketing communications approach in the development of an overall advertising and promotional plan.
• 6.
  Enhance their creativity, critical thinking and analytical ability through developing an integrated marketing communication campaign.

On successful completion of the course, students will be able to:

• 1.
  Operate business with global perspectives.
• 2.
  Apply cutting edge management knowledge to analyze markets.
• 3.
  Formulate business strategy in a global setting.
• 4.
  Foster a responsible attitude towards the country and world.

On successful completion of the course, students will be able to:

• 1.
  Formulate an effective strategy for innovation management.
• 2.
  Leverage both internal and external resources for innovation.
• 3.
  Identify the needs of users in the post-modernization era and co-create value with them.
• 4.
  Facilitate the diffusion of innovation.

On successful completion of the course, students will be able to:

• 1.
  Identity how the trends in disruptive technology (AI, Big Data, Deep learning, IOT) might influence the near and long-term futures of various industries.
• 2.
  Evaluate how traditional business models are being impacted by disruptive technology.
• 3.
  Identify the threats and opportunities of this revolutionary force, and leverage the disruptive technology to transform traditional business, or innovate and create new business opportunities.
• 4.
  Explain how to pitch the entrepreneurial ideas toward success.
• 5.
  Mentor each other to create synergy for idea creation.

On successful completion of the course, students will be able to:

• 1.
  Increase exposure to cultural diversity in a global business context.
• 2.
  Develop insightful views on the global business landscape.
• 3.
  Discuss the best practices of innovations and entrepreneurial management globally.

On successful completion of the course, students will be able to:

• 1.
  Demonstrate capability to understand concepts and theories on the special topics.
• 2.
  Apply knowledge gained from class to analyse real life issues and develop problem solving skills.
• 3.
  Analyse and predict the outcome of strategic interactions among individual and/or firm.

On successful completion of the course, students will be able to:

• 1.
  Identify and analyze the latest update and current hot topics relevant to business world in order to understand how to do business globally in particular in China.
• 2.
  Analyze the potential issues and problems in the business world, in particular in the context of China.
• 3.
  Apply and adapt the current business theories and practices in the business world, in particular in the context of China.
• 4.
  Demonstrate capability to evaluate the contributions and impacts of the latest update and current hot topics relevant to business world within the social, economic, political, cultural, and other areas.

On successful completion of the course, students will be able to:

• 1.
  Gain a strong comprehension on the current issues in the business world; discover the interrelations between theories and their applications.
• 2.
  Realize constructively the importance of the current issues; make decisions based on in-depth reflection, critisim, and assessment.
• 3.
  Assess the opportunities and threats to their own business and develop their companies' future planning and strategy.
• 4.
  Make use of the information they learnt to examine the latest issues in the business world and develop their problem solving skills.

On successful completion of the course, students will be able to:

• 1.
  Describe and apply key concepts and terminology to the analysis on the selected business issues.
• 2.
  Critically evaluate and synthesize various theories in the selected business issues.
• 3.
  Apply analytic strategies, procedures, and techniques to the selected business issues and produce quality project.

On successful completion of the course, students will be able to:

• 1.
  Demonstrate capability to make integrative linkages among various subjects as well as between learning and real-life work experience.
• 2.
  Demonstrate an understanding of relevant literature in the selected topic area.
• 3.
  Analyse basic research data in a systematic way and to a professional standard.
• 4.
  Identify and discuss a topic in its wider context, sustain argument, and present conclusions related to policy and practice implications in business and management.