Postgraduate Courses

This course aims to investigate the market research process and its application as a problem-solving tool for management decision making. Methods, techniques, and procedures of market research will be discussed, including topics on defining research problems, designing a research project, and in collecting, analyzing, recording and interpreting data, and report writing and presentation.

High quality managerial decisions require quality decision content and quality decision making process. This course focuses on the concepts and techniques that can develop effective decision-making skills for those who will be in management positions, both as individuals and in teams. Emphasis of topics will be put on how to facilitate and formalize the decision-making process, reveal decision-making biases and enable decision analysis to work as a powerful and flexible management tool that can address many types of business problems. It helps students understand what traps might be involved in the decision-making process and what can be done to improve the quality of decisions as a manager.

The course is designed to allow students to appreciate and understand the opportunities and challenges in doing business in the Asian countries. The course provides a broad introduction to key issues in the business environment including business policy, corporate governance, legal aspects, strategy, marketing and branding, services management and cross-cultural management, etc.. The implications of political, socio-economic, and cultural environment provide students with insights into how to formulate and implement strategies for competitive advantage and value creation in Asia.

The primary topic of this course is strategic management in the Asian context. It focuses on key theories and frameworks in strategic management, the characteristics of the specific business environment in Asia, and insights of how to apply these theories and frameworks into the Asian context. It helps students who plan to work in Asian companies understand their roles and responsibilities in helping the companies to achieve competitive advantage; and to help those who work in foreign companies that either already have or will have operations in Asia to obtain the knowledge necessary to compete or cooperate with Asian companies more successfully.

Responsible global leadership is the global exercise of ethical, values-based leadership in the pursuit of economic and societal progress and sustainable development. It requires the vision and courage to place decision making and management practice in a global context. Nowadays, globally responsible leaders at all organizational levels all over the world face ever-changing challenges and they are embedding global responsibility in their business to deal with these challenges. Topics in the course include understanding the global business environment, responsible leadership behaviours, corporate global responsibility and sustainable global business practices, etc..

This course focuses on the challenges and opportunities associated with organizational management and business strategy in the global environment. It provides a managerial overview of how different countries' cultural, social, political, technological and economic environments affect the strategic, organizational, and human resource issues that affect multinational companies. Key topics include globalization, culture, cross-cultural communication, negotiation, motivation, leadership and group dynamics. It develops a managerial mindset to practice management, encourages students to move between management concepts and their real-life applicability and ultimately adapts to the ever-changing world of management practice.

This course offers in-depth insights into the challenges and opportunities facing managers working in multinational companies who are required to manage a workforce across a broader region, especially in Asia. Topics include examining different driving forces affecting firm recruitment, retention, performance evaluation and other working practices across the region. It also provides insights into effective ways to align employee staffing and performance with firm's overall competitive advantages in a multinational context. It aims to increase students' awareness of the similarity and divergence of managing people in an international setting, especially in Asia and to develop best practices and strategies for managing people in such an international environment.

Consumers react to marketing information provided about a product. The topics discussed comprise an examination of basic psychological processes in a logical sequence: i.e., exposure, attention, perception, memory, persuasion, and decision-making. Advertising - and how consumers process ads - is the major vehicle used to clarify these concepts. In addition, the course also furthers an understanding of consumer behavior by examining its social and cultural context, including the influence of group members (such as family and other important referents) on decision making and perception, and the nature and importance of cultural differences in consumer behaviour around the world. Thus, this course both a micro and macro perspective on the factors influencing a customer.

This course is primarily intended for those who see their future career roles as professionals, managers, or entrepreneurs involved in strategic marketing with a global perspective. The objective of the course is to provide a pragmatic approach on strategic marketing management in this increasingly dynamic and challenging marketplace. It focuses on the key issues of understanding the marketing environment, conducting marketing research, segmentation, targeting and positioning, developing competitive marketing strategies, and looking at implementation issues, with emphasis on the global marketing perspective.

This course will provide students with the knowledge and the tools necessary to develop, implement, and sustain strategies for managing supply chain issues with Asian context. The topics include building a strategic framework to analyze supply chains, designing the supply chain network, planning demand and supply, managing the physical, information and financial flows in a supply chain to create competitive advantages.

This course introduces students a systematic approach to preparing and conducting negotiations at all levels of interaction. It enhances students' awareness of how effective negotiation skills can help them in their personal and professional endeavours, and provides students with the practical negotiating strategies and techniques required for taking part in successful negotiations.

This course covers the essential project management skills to ensure successful implementation of business projects. Topics include investment decisions, resource planning, budgeting, scheduling, outsourcing, and risk assessment and control, etc.

The course introduces students to the management concepts that can help to understand and manage human capital. It is designed with an objective to develop an understanding of different forms of "intellectual capital" and to enhance students' own human capital at the same time. It helps students to learn about the nature of intellectual capital (with a specific focus on human capital) primarily from the employee (training & development) perspective.

Teamwork is ubiquitous in the workplace. This course will prepare students to be effective team leaders and team members as well as examines what makes teams effective. It introduces the general challenges of management and the challenges unique to leading high performance teams. The topics include: How to design a team, manage conflicts, encourage creativity, manage the boundaries between the team and other parts of the organization, and lead virtual (globally distributed) teams. Students will learn the process of developing and leading a successful team and explore a range of practical approaches for team management and maintenance.

This skill seminar will be offered to develop the students' essential business and communication skills necessary to work in a global business environment such as communication, teamwork, negotiation and presentation skills. Some possible skill seminars include topics on time management, inter-cultural skills, group work abilities, international negotiation techniques, presentation skills, to name a few. Graded P or F.

This skill seminar will be offered to develop the students' essential business and communication skills necessary to work in a global business environment such as communication, teamwork, negotiation and presentation skills. Some possible skill seminars include topics on time management, inter-cultural skills, group work abilities, international negotiation techniques, presentation skills, to name a few. Graded P or F.

This is a supervised study of a real-life issued faced by an organization, including identification of strategic questions, design of studies, collection and analysis of data, development and reporting recommendation. Students will develop consultant-client relationship with the participating sponsoring companies and work in teams to conduct a strategically focused study which results in a comprehensive report containing analyses and practical recommendations for management decision making.

Students are required to work on a minimum of 10-week international internship to get practical work experience to prepare for graduate employment. The location of international internship together with students' home country, home school and exchange school must cover at least three countries. Students' performance in the internship will be assessed and evaluated by the company upon completion of the internship. Graded PP, P or F.