Undergraduate Courses 2023-24

This course explores the way key business and managerial practices play out in an Asian context. It provides a big picture overview of the business framework in Asia along with a focus on both challenges and opportunities. To be a successful business leader, students must possess not only the technical skills and knowledge but be able to deal with regional and international business issues independently. In studying key business, political, economic, social, financial and cultural characteristics of some Asian countries, students will recognize regional differences and be able to realize opportunities by adopting relevant business strategies. Through experiential exercises, case studies, and presentations students are expected to apply their business knowledge to tackle the problems with a critical eye. For WBB students or students with instructors' approval only.

This is a companion course to WBBA 2010. The fundamental aim is to provide a platform for students to maintain a dialogue with the leading business leaders. Seminars and talks will be arranged to facilitate this interaction between them and provide an opportunity for students to learn from their professional experience and obtain first-hand information in the market. Class presentations will also be arranged to facilitate this intellectual dialogue. It intends to cover topical issues in marketing, management, accounting, information systems, economics, finance etc. In essence, students are expected to evaluate the relative strengths and weaknesses in doing business in different parts of Asia by using a cross-disciplinary approach. For WBB students or students with instructors' approval only.

Whether making a presentation, creating and executing an integrated persuasive appeal, or engaging in group problem solving - students should be able to convey ideas and feelings to their audience clearly, accurately, and persuasively. The course is designed to provide second-year WBB students with the necessary communication skills to analyze and convincingly present solutions to the type of real-world problems that they will face as managers in their career. They will learn the necessary skills they need to solve business problems and make professional presentations. At the end of this course, students will be a more articulate and influential business communicator, and their existing skills as a strategic thinker, writer, and speaker will be sharpened. For WBB students in their second year of study.

This course explores the way key business and managerial practices play out in an Asian context. To be a successful business leader, students must possess not only the technical skills and knowledge, but also be able to deal with regional and international business issues independently. Therefore, this course provides a big-picture overview of the business framework in Asia, a platform for students to interact with leading business leaders to learn from their professional experience and obtain first-hand information of the market, as well as practical training on evaluating challenges and opportunities in doing business in Asia through a cross-disciplinary approach. This course intends to cover topical issues in marketing, management, accounting, information systems, economics, finance, etc. Through experiential exercises, case studies and class presentations, students are expected to apply their business knowledge to tackle global and regional business problems with a critical eye.

For WBB students only. This course is designed to provide final year WBB students with an opportunity to pursue business studies above and beyond the normal course offerings of HKUST Business School. Students will work on a challenging individual or team capstone project which allows them to 1) conduct empirical research, and 2) synthesize skills and knowledge learned from the program.